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Are There Companies In Our Industry With Fake Resumes?
December 09, 2013 posted by Steve Brownstein
Faking It 'Til You Make It
Being perceived as professional by outsiders is a common challenge for small businesses. Many startups reach a stage where meeting clients in cafes no longer cuts it. There are simple ways that your company can make itself look bigger it is.
When pressed, many startup entrepreneurs will admit that if their customers knew how small their operations were, they wouldn’t be taken seriously.
Some businesses win a tender or major contract and are pushed into the next level of growth before they are ready. But if you can deliver what’s required, there’s no reason why clients need to know that it’s just you (and perhaps a few key employees) behind the scenes pulling all the levers.
With today’s software, technologies, automated systems, virtual offices and assistants, it’s never been easier to play bigger than you are.
While I’m not suggesting faking things you really need – like qualifications, permits or the stuff you need to stay out of jail – there are plenty of ways in business that faking it until you make it can be a self-fulfilling prophecy.
All you need is courage and the conviction to see it through and deliver on your promise.
by Rowena Murray
